Digital Communications Compliance Highlighted at the FINRA 2022 Advertising Regulations Conference

What you'll learn

• When engaging with an influencer, start with a detailed questionnaire to detect any conflicts of interest or disqualification events - Set expectations during the contract process to set appropriate parameters and monitoring of the influencer’s activities - Ensure disclosures were correct and complete, especially with complex products, including any risk, restrictions, or compensation (“#PAID” disclosure was suggested) - Ensure the content standards under Rule 2210 are satisfied - Include the member’s name on the advertisement as well as clearly identifying which entity offers which services, as applicable - Enhance supervision in the area and increase the training used with regards to influencers

Topics covered