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Summit
The key trends from Snowflake Summit 2024 | Simon AI
See source for availabilitySummit · Online
About this event
Snowflake Summit 2024 focused on the increasing need for marketers to leverage customer data. Simon Data CEO Jason Davis analyzes 3 key trends: the rise of marketing data activation, the slow convergence of AdTech & MarTech, and the hype (and strategy) behind marketing AI.
The key trends from Snowflake Summit 2024 | Simon AI is a summit from Simon AI focused on AI, Marketing, and Data. See Simon AI's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Simon AI's website to complete registration or viewing.
What you'll learn
- An increasing awareness around the need to access and activate first-party customer data for the personalized marketing customers now demand. - AdTech & MarTech are two separate worlds - and Snowflake is joining them together…albeit still somewhat slowly. - The hype around genAI is real, but we need to be strategic in how, where, and when we use it.
