Tackling data roadblocks to power 1:1 customer relationships | Simon Data

What you'll learn

• How the data landscape has evolved in recent years and what that means for brands - How businesses can deliver customer data into the hands of marketers so they can focus on optimizing campaigns, not launching them - CDP architectures: packaged vs composable vs connected - How Vimeo is is better leveraging their data for personalization with Simon and Snowflake

Topics covered