Available on-demand: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands to stay one step ahead, we explore whether pharma marketing can adapt around the right approach to address unrealized brand opportunity or whether it will it face extinction.

Is brand marketing dead?

Available on-demand: Is pharma brand marketing dead? is a on-demand from pharmaphorum media focused on Marketing and Sales. The session is available to watch online on pharmaphorum media's website. UPCOMING provides an independent event listing and directs attendees to pharmaphorum media's website to complete registration or viewing.