Available on demand: Effectively using real-world data for commercial success
About this event
Life sciences companies need to make better use of the insights that real-world data (RWD) can provide in order to improve market access, sales and market growth strategies – and ultimately to improve the applicability of new and existing therapeutics for patients.
Insights come not just from the multiple sources of RWD available, but from advanced analytics that highlight the effectiveness of a treatment by geographic area, and link healthcare providers, institutions and patients to relevant and meaningful outcomes.
What you'll learn
- Sales and Marketing – incorporate RWD and evidence into segmentation, targeting, and engagement of physicians and institutions
- Commercial Effectiveness – measure commercial campaigns, and demonstrate the impact to the healthcare system
- Medical Affairs – find and engage medical education prospects and target appropriate healthcare authorities, healthcare professionals and payers, to improve quality of care and outcomes
- Public Affairs and Market Access – develop qualitative and quantitative insights to design education, advocacy and access-related campaigns within the healthcare ecosystem
Topics covered
Frequently asked questions
Who is hosting Available on demand: Effectively using real-world data for commercial success?
Available on demand: Effectively using real-world data for commercial success is hosted by pharmaphorum media.
When is Available on demand: Effectively using real-world data for commercial success?
This session is available on demand.
Where does registration take place?
Registration or viewing is completed on pharmaphorum media's website.
What format is this event?
This is an on-demand session that can be watched online.
Which topics does this event cover?
The event covers Sales and Data.
