Available on demand: Changing behaviour: Is it possible without behavioural segmentation?
About this event
Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through the use of open source, social media and real-world data. However, segmentation still lacks clear insight into why these stakeholders behave as they do – and therefore how best to change their behaviour.
Available on demand: Changing behaviour: Is it possible without behavioural segmentation? is a on-demand from pharmaphorum media focused on HR and Data. The session is available to watch online on pharmaphorum media's website. UPCOMING provides an independent event listing and directs attendees to pharmaphorum media's website to complete registration or viewing.
What you'll learn
- The theory behind behavioural segmentation and how it challenges the status quo
- Benefits of behavioural segmentation communication strategies and the problems answered by behavioural segmentation strategies
- Behavioural segmentation in action: practical application of this approach
Topics covered
Frequently asked questions
Who is hosting Available on demand: Changing behaviour: Is it possible without behavioural segmentation??
Available on demand: Changing behaviour: Is it possible without behavioural segmentation? is hosted by pharmaphorum media.
When is Available on demand: Changing behaviour: Is it possible without behavioural segmentation??
This session is available on demand.
Where does registration take place?
Registration or viewing is completed on pharmaphorum media's website.
What format is this event?
This is an on-demand session that can be watched online.
Which topics does this event cover?
The event covers HR and Data.
