[Fireside Chat with Octane AI] Zero-Party Data Unpacked: Collecting & Activating Customer-Shared Intelligence With AI

As privacy regulations tighten and third-party cookies fade, the brands winning in ecommerce aren’t guessing—they’re asking. Join the Klaviyo Community for a fireside chat with Ben Parr, President & Co-Founder of Octane AI to learn how leading DTC brands are collecting zero-party data customers want to share—and turning it into highly personalized experiences that drive retention and revenue.

In this 45-minute conversation, we’ll break down how to design engaging, conversational data collection, where to ask the right questions across the customer journey, and how to activate that data inside Klaviyo using automated flows, segments, and campaigns.

You’ll leave with a practical framework for building trust, improving personalization, and turning customer insights into measurable growth—no massive team or complex setup required.