[Strategy session] Turn insights into impact with A/B testing in Klaviyo

Take the guesswork out of your marketing decisions. Join this live, expert-led training to learn how to run effective A/B tests in Klaviyo so you can make data-driven decisions, optimize your marketing, and drive KPI results. Perfect for marketers ready to level up their strategy and stop relying on hunches.

What You’ll Do: Learn what an A/B test is and when to use it Discover how to plan an A/B test using KPIs Learn A/B testing best practices (and what to avoid) Use Klaviyo’s core A/B testing features Evaluate results to make data-driven marketing decisions Whether you’re brand new to testing or want a clearer, more confident approach, this session will give you the foundation to test smarter and drive better results.

Important note: Some advanced AI-powered optimization features mentioned in this session require 400,000+ profiles to unlock, but the A/B testing framework and best practices apply to accounts of any size. Date Options: We offer multiple dates to fit your schedule. Please visit our registration page for more details and to choose the session that works best for you.