Fireside Chat with Lilo Social: Driving revenue with AI-powered personalization
About this event
In this Fireside Chat, Zac Fromson, Co Founder of Lilo Social, shares how he and his team think about AI as a force multiplier for modern retention strategies—helping brands focus their effort where it matters most.
Drawing on his experience working with brands like Half Magic, Humantra, Bauer and others, Zac discusses how AI-powered personalization, unified customer data, and automation are changing how loyalty and retention programs are designed and scaled. g.
when to engage, how to personalize, when to escalate) How to leverage MCP Server and AI-driven approaches for data analysis and account optimization How to decide what AI should own vs.
what humans should control Designing trust-building automated experiences and how to align AI behavior with brand values and tone Lessons from Half Magic and other Lilo Social clients on scaling retention without adding complexity How agencies and in-house teams can apply this thinking across brands and industries
What you'll learn
- What manual loyalty and retention work existed before and what is now automated by AI, across marketing and service
- How AI handles ongoing, customer-level decisions (e.g. when to engage, how to personalize, when to escalate)
- How to leverage MCP Server and AI-driven approaches for data analysis and account optimization
- How to decide what AI should own vs. what humans should control
- Designing trust-building automated experiences and how to align AI behavior with brand values and tone
- Lessons from Half Magic and other Lilo Social clients on scaling retention without adding complexity
- How agencies and in-house teams can apply this thinking across brands and industries
Topics covered
Frequently asked questions
Who is hosting Fireside Chat with Lilo Social: Driving revenue with AI-powered personalization?
Fireside Chat with Lilo Social: Driving revenue with AI-powered personalization is hosted by Klaviyo.
When is Fireside Chat with Lilo Social: Driving revenue with AI-powered personalization?
Fireside Chat with Lilo Social: Driving revenue with AI-powered personalization is scheduled for Wednesday, February 11, 2026.
Where does registration take place?
Registration or viewing is completed on Klaviyo's website.
What format is this event?
This is an online virtual.
Which topics does this event cover?
The event covers AI, Marketing, Sales, and Data.
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