After the rush of Black Friday and Cyber Monday, the real work begins: keeping new customers engaged. In this fireside chat, hear from Diane Noth, Senior Retention Marketing Manager, Mint & Lily, on how her team transforms holiday shoppers into repeat customers through personalized post-purchase flows, loyalty initiatives, and strategic segmentation.
From welcome series optimization to retention-triggered campaigns, Diane will share how Mint & Lily approaches customer lifecycle marketing during the critical post-BFCM period.
What You’ll Learn: ✅ How Mint & Lily turns post-BFCM transactional shoppers into loyal brand advocates ✅ The most effective retention flows and campaigns to launch in December and January ✅ Ways to use data to segment and personalize post-purchase experiences ✅ How to measure retention success and identify your highest-value segments
Fireside Chat: How Mint & Lily turns BFCM buyers into lifelong customers is hosted by Klaviyo.
Fireside Chat: How Mint & Lily turns BFCM buyers into lifelong customers is scheduled for Tuesday, December 16, 2025.
Registration or viewing is completed on Klaviyo's website. UPCOMING sends visitors using referral parameters.
This is an online virtual.
The event covers Cybersecurity, Marketing, HR, and Data.
![[Strategy session] Own and activate your Instagram audience with Klaviyo Social Marketing — Klaviyo event banner](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/f3875071-9742-4fda-bea4-ccd614059bb1_thumb.png)
![[Strategy session] Turn insights into impact with A/B testing in Klaviyo — Klaviyo event banner](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/46e4d58e-5c98-4e85-b3bc-7646c64a837c_thumb.jpg)