AI Topics: Turn social listening noise into trusted insights

Modern brands track millions of conversations across social, news, forums, and reviews—but as volumes grow, so does the noise. Analysts spend more time filtering unrelated mentions than uncovering insights, and leaders are left wondering whether the sentiment shifts they are seeing are real or artifacts of messy data.

This 35-minute session shows how Sprinklr's AI Topics adds a layer of contextual understanding on top of keyword-based listening, so teams start with clean data they can trust and move faster from insight to action.

What this demo will cover:

The live demo will show you exactly how brands operationalize AI Topics inside Sprinklr, including:

* Setting up a listening topic the way you always have — with keywords

* One-click AI generation of relevance guidelines tailored to your brand intent

* Automatic tagging of every mention as relevant or not

* Dashboards that surface only the conversations that matter

Takeaway: Move from collecting conversations to confidently acting on insights, with less manual clean-up and more time on what matters.

Why attend

If your team is spending more time refining queries than uncovering insights you can trust, AI Topics is built for you. See how leading brands are using Sprinklr to make listening smarter — without changing the way they set it up.

Register now to see AI Topics live in action.