
$Webinar | SMU | The ESM Playbook
About this event
$In this session, we will share what we have learned from using Xurrent to support our own internal operations, and how that experience has shaped our view of what truly works when rolling out ESM across an organization. $Webinar | SMU | The ESM Playbook is an official on-demand session listing associated with Xurrent.
Visit the company-owned event page for the organizer's latest agenda, access details, availability, and registration or viewing instructions. UPCOMING provides this independent listing to help professionals discover the session.
What you'll learn
- What real problems ESM is best suited to solve and how to identify them
- Why a phased approach leads to better outcomes than trying to do it all at once
- How to ground your implementation in your operating model, not just in tools
- How to balance scope, team capacity, and resource allocation
- Ways to supplement your implementation with expert guidance when needed
Topics covered
Frequently asked questions
Who is hosting $Webinar | SMU | The ESM Playbook?
$Webinar | SMU | The ESM Playbook is hosted by Xurrent.
When is $Webinar | SMU | The ESM Playbook?
This session is available on demand.
Where does registration take place?
Registration or viewing is completed on Xurrent's website.
What format is this event?
This is an on-demand session that can be watched online.
Which topics does this event cover?
The event covers Customer Experience and Data.

