Evolve your UX research strategy in an AI world

What you'll learn

• How AI delivers the most value across workflows, from feedback collection and synthesis to insight sharing - Where human judgment remains essential, and how AI augments rather than replaces the researcher-designer relationship - How UserTesting's MCP server works today, and what's next with AI moderation, synthetic feedback, and smarter insight integration - How to make validation a natural part of everyday design work rather than a handoff step - How to scale insight without scaling complexity, and ensure AI investments translate into meaningful organizational impact.

Topics covered