CCO & Enterprise Leaders Summit 2024

What you'll learn

• Product Ownership: Lasting Satisfaction or Painful Distraction: The ownership experience should be a critical brand differentiator and revenue generator for both manufacturers and retailers. Yet only 17 percent of North American consumers believe brands truly care about them after the point of purchase. Download Report> - Context, Commerce + Customer: While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience. Download Report> - Giving Customer Voice More Volume: Customer experience is still very much a work in progress for senior marketers who admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes. Download Report>

Topics covered