How to Turn B2B Events Into Measurable Pipeline With DOOH
About this event
Learn how B2B marketers can build full-funnel campaigns using DOOH around industry conferences to drive measurable pipeline with ABM-ready retargeting. How to Turn B2B Events Into Measurable Pipeline With DOOH is an official on-demand session listing associated with StackAdapt. Visit the company-owned event page for the organizer's latest agenda, access details, availability, and registration or viewing instructions.
UPCOMING provides this independent listing to help professionals discover the session.
What you'll learn
- When to use direct IO versus programmatic, and how to run a hybrid plan for scale, control, and access to ideal screens.
- Where DOOH fits in a B2B media mix around conferences, and how to plan full-funnel campaigns more efficiently.
- How to retarget audiences exposed to DOOH ads across other programmatic channels.
- How to use ABM targeting to nurture event attendees and move them further down the funnel.
Topics covered
Frequently asked questions
Who is hosting How to Turn B2B Events Into Measurable Pipeline With DOOH?
How to Turn B2B Events Into Measurable Pipeline With DOOH is hosted by StackAdapt.
When is How to Turn B2B Events Into Measurable Pipeline With DOOH?
See the official event page for How to Turn B2B Events Into Measurable Pipeline With DOOH's confirmed availability and schedule details.
Where does registration take place?
Registration or viewing is completed on StackAdapt's website.
What format is this event?
This is an online webinar.
Which topics does this event cover?
The event covers Marketing and Sales.
