How to Build Durable Revenue

Accurate forecasting isn’t just a goal–it’s a mandate. But most revenue teams are still stuck in a cycle of roll-ups, reactive inspections, and disconnected tools. In this session, Salesloft CRO, Mark Niemiec, and RevShoppe CEO, Patricia McLaren, will unpack the system behind durable forecasting–from the process and rhythm that drives it, to the platform that makes it actionable.

You’ll also hear from Claudio Ranaudo (current SVP of Sales at PSI, former Digital Industries Global Sales at Siemens), who led a global forecasting transformation–one that required a fundamental shift in behavior and process, and systems.

What you'll learn: Why most forecasting breakdowns have nothing to do with the tool How to structure repeatable forecast processes across teams and leaders The role Salesloft Forecast, Deals, and Conversations play when activated together Lessons on creating visibility, trust, and leadership alignment How to spot underused capabilities in your own stack, and where to start fixing them