Implications of COVID-19 for subscription businesses
About this event
Subscription businesses are tweaking trial periods and offerings to drive growth, revenue, and retention during COVID-19. Implications of COVID-19 for subscription businesses is an official on-demand session listing associated with Recurly. Visit the company-owned event page for the organizer's latest agenda, access details, availability, and registration or viewing instructions.
UPCOMING provides this independent listing to help professionals discover the session.
Implications of COVID-19 for subscription businesses is a on-demand from Recurly focused on Sales. The session is available to watch online on Recurly's website. UPCOMING provides an independent event listing and directs attendees to Recurly's website to complete registration or viewing.
What you'll learn
- Test, learn, and iterate on pricing and packaging: Pricing has to do with the types of offerings and how they’re structured. In today’s competitive environment, a one-size-fits-all approach doesn’t work. Diversify offerings to include one-off items and monthly subscriptions, build-your-own subscriptions, as well as optionality in term commitments.
- Retention to drive growth and revenue : Customer acquisition is a temporary benefit to your business, unless you have the ability to retain and grow those customers. Don’t ignore metrics like cost of acquisition, payback periods, and lifetime value.
Topics covered
Frequently asked questions
Who is hosting Implications of COVID-19 for subscription businesses?
Implications of COVID-19 for subscription businesses is hosted by Recurly.
When is Implications of COVID-19 for subscription businesses?
This session is available on demand.
Where does registration take place?
Registration or viewing is completed on Recurly's website.
What format is this event?
This is an on-demand session that can be watched online.
Which topics does this event cover?
The event covers Sales.
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