Implications of COVID-19 for subscription businesses

What you'll learn

• Test, learn, and iterate on pricing and packaging: Pricing has to do with the types of offerings and how they’re structured. In today’s competitive environment, a one-size-fits-all approach doesn’t work. Diversify offerings to include one-off items and monthly subscriptions, build-your-own subscriptions, as well as optionality in term commitments.
• Retention to drive growth and revenue : Customer acquisition is a temporary benefit to your business, unless you have the ability to retain and grow those customers. Don’t ignore metrics like cost of acquisition, payback periods, and lifetime value.

Topics covered