RainFocus Announces Base Webinar Upgrades to Unify Virtual and In-Person Event Data Within Its Event Marketing Platform | RainFocus

What you'll learn

• “Most enterprise marketing teams lose momentum because webinar data is trapped in separate systems,” says Brian Gates, EVP of Strategy and Growth at RainFocus. “By pushing rich engagement signals directly into the martech stack the moment a session ends, we enable sales teams to strike while the iron is hot.” - “Webinars are a continuous catalyst for business relationships, not one-off moments,” says JR Sherman, CEO of RainFocus. “By enabling webinar engagement within our Global Attendee Profile, we provide a unified and continuous year-round view of the customer buyer journey.”

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