The Hard Rock International brand is iconic. They’ve spent the last 50 years perfecting their brand and their customer experience. SVP & CIO, Macario Gallegos knows first-hand about the challenges and benefits of digital transformation initiatives, including the untapped revenue potential waiting on the other side of this business strategy change.
“Have the courage to invest in new technology — It’s not always easy investing in tech. But this is the type of technology that makes it better for everyone. It makes it better for our customer care leader and his staff. It will make it better for our hotel front desk and their staff. It will make it better for our facilities team. And more importantly, it will be better for our customers.”
Discover how Hard Rock transformed business models, moving from physical customer service lines to digital resolutions for better business outcomes.
Learn how Hard Rock mastered the art of possible with new digital capabilities like their bespoke AI concierge bot Roadie.
See how Hard Rock plans to take their brand to unexpected places in this digital transformation journey, at scale, with the right AI.
Webinar: CIO Digital Transformation Strategies | LivePerson is hosted by LivePerson.
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