How to Build a Strong Partner GTM | Kiflo | Kiflo

What you'll learn

• Partner-market fit comes from observing your most successful customers and understanding the businesses already in their ecosystem - Start with one behavior. Write it down, track it, prove it repeats, then scale it - Channel is not the same as ecosystem. Build for the full surround sound, not just net new leads - Don't build a partner program. Build partnerships — with the right first hires, documentation, and patience - Activation is your North Star metric. Time to first transaction, tracked consistently, is the clearest signal of a healthy program - Visibility sells internally. Document wins, share them broadly, and make the partner program impossible to ignore

Topics covered