Cross-Functional Customer Education Webinar | Intellum

What you'll learn

• Mandy emphasized the significance of aligning customer education with customer marketing goals. "It's about finding ways to partner for mutual success," she explained, spotlighting the balance between advocating for customer education needs while supporting other teams' priorities.
• Jamie focused on the strategic importance of integrating education content into broader marketing efforts. She advised, "Having set meetings ensures that you're sort of on your toes," underlining the importance of regular touchpoints for effective collaboration.
• Nick elaborated on the essential role of data in proving the value of education initiatives, underscoring that "educated customers are happy customers, and happy customers come back."

Topics covered