Are Conferences Worth It For Your People?

What you'll learn

• The host organization : Is the host in your industry, or does it support your industry in some way? Are they an organization that could add value to the organization later?
• Their target audience : Note the professions, industries, levels (executives, management, individual contributors) the conference caters to, and how many have attended past events.
• The agenda : Read through the topics and descriptions and decide whether there are enough sessions with innovative, relevant information.
• Keynote speakers and presenters : They should be well respected in their field and have something new to teach.
• Vendors : Among the mass of vendor tables and booths, there should be several that your employees will want to target.
• Activities : Look for opportunities to network with people who may become customers, business partners, or product/service providers.

Topics covered