4 Key Reasons You Should Use Virtual Events for Lead Generation - InsideSales

What you'll learn

• AARP – the Real Possibilities Virtual Career Fair enabled older job seekers to connect with leading employers, offering resources such as videos, tip sheets and live chats with career counselors, building on a previous successful event that attracted 2,500+ candidates.
• Marketo – “ Marketers First ,” with more than 20 sessions and 20,000 attending marketers, brought together marketing masterminds from companies like Zappos, Google and Twitter – building community, driving engagement and demonstrating the value of Marketo products.
• XANT – the 2014 “ Sales Acceleration Summit ” was the world’s largest sales acceleration event, reaching 20,000+ users, providing a forum for the best and the brightest to network and share best practices and, ultimately, driving lead gen for XANT.

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