
Master Class: Data-Driven TAM SAM SOM - HG Insights
About this event
Winning Your Markets Requires More Than A Top-Down Approach To Your Total Addressable Market (TAM) Or Serviceable Addressable Market (SAM). To Win Big, HG Insights’ Most Successful Customers Identify Their Serviceable Obtainable Market (SOM).
Master Class: Data-Driven TAM SAM SOM - HG Insights is a webinar from HG Insights focused on Data. The event is scheduled for Wednesday, July 15, 2026. UPCOMING provides an independent event listing and directs attendees to HG Insights's website to complete registration or viewing.
What you'll learn
- Strategy teams identify the best opportunities and allocate resources more efficiently. - Product teams confirm demand for a product and accurately size the go-to-market opportunity. - Marketing teams segment and target accounts and increase conversion rates. - Sales teams laser-focus on ICP accounts and increase the efficiency of revenue pipeline.



