How to Plan the Perfect Webinar in 8 Weeks or Less - GoToWebinar

What you'll learn

• Webinar presenter(s) – These are the subject matter experts who are comfortable speaking on a webinar.
• Slide creation – Webinar presenters can develop their own slides or hand off their slide content to be spruced up by a designer.
• Promotion – Get marketing channel managers involved to promote your webinar. This likely includes email creation, social media posting, paid media advertising, native advertising, and blogging.
• Marketing operations – This includes building the webinar landing page, sending email invitations and reminders, and setting up integrations between your webinar platform and marketing automation or CRM.
• Event execution – In addition to your webinar presenter(s), you need someone who can configure the webinar, start and record it, launch polls, and field Q&A. Don’t make presenters do all the background work.
• Follow-up – For effective webinar follow-up you need a way to score webinar leads, send follow-up communication, and measure success.

Topics covered