How to Mix Up Your Webinars with a Fireside Chat - Goto Meeting

What you'll learn

• Determine a webinar subject that your audience has shown interest in and would find valuable. Decide on the best speaker internally to join the webinar, and reach out to an influencer who is knowledgeable on the subject – ideally, their audience overlaps with your own.
• In GoToWebinar , the first thing you have to do is set up a new ‘live, standard’ event with the autoresponder turned ON. And don’t forget to set two reminders: one for a day prior to the event, and one for an hour before the event.
• Set up your registration page. Remember that registration into GoToWebinar is done via the API connected to your particular marketing automation platform.
• Start promotion three to four weeks ahead of time. Send emails to existing lists, leverage social sharing, retarget ads on social, write a blog post, run a popup on your website and any relevant online communities – the possibilities are endless. And don’t forget about the participating influencer’s own network and channels.
• Host a trial run! Discuss and finalize a loose framework, develop a few seed questions or polls in case you need to get audience participation flowing, and confirm all gear and software is up and ready to go.

Topics covered