How to Measure the Actual ROI of Your Webinar - GoToWebinar

What you'll learn

• Is the registrant in your target market? Does the registrant’s industry, company type, job title and company size match your target market? If you don’t have this data, you can use a data enrichment solution (such as Datanyze ) to get this kind of information appended to your contacts. - Did they attend? Just because a registrant didn’t attend the webinar, doesn’t mean they aren’t a valuable lead. But, someone who attended the live event could indicate a highly motivated buyer. - What other touchpoints have they engaged with? If your registrant has already downloaded an eBook and attended a previous webinar, you can be pretty sure they’re a serious prospect. If this was their first interaction with your company, you’ll have to wait and see what they do next.

Topics covered