Summit 2015 Highlights: The Revenue Ecosystem

What you'll learn

• Focus on ecosystem, not org chart. Instead of static org chart boxes, the organizational ecosystem depicted in the Revenue Ecosystem focuses on the cross-functional workflows required to execute processes that produce key deliverables and outcomes.
• Marketing ecosystem. Core marketing processes driven by the revenue ecosystem include the marketing strategy defined by the CMO as well as additional strategy, build, execute and measure processes carried out by portfolio marketing, communications, global campaigns, global demand center, field marketing and marketing operations.
• Sales ecosystem. The sales functional ecosystem includes the sales strategy set by the chief sales officer as well as build, execute and measure processes conducted by sales operations, sales enablement, and frontline sales reps and managers.
• Ongoing review. An organization’s revenue ecosystem should be reviewed by designated executive and functional leaders whenever a potentially disruptive change occurs, as well as on a regular quarterly basis to ensure that alignment across functions is optimized and sustained.

Topics covered