Summit 2015 ABM Program of the Year Spotlight: Xerox EMEA
About this event
At SiriusDecisions Summit 2015 in Nashville, our Account-Based Marketing (ABM) practice recognized five organizations that exemplified best-in-class account-based marketing or customer experience programs. Recipients of our second annual ABM Program of the Year awards were: Citrix, Imprivata, Medidata, SAP and Xerox EMEA. This post showcases why Xerox was a winner. Background Xerox is a U.S- based […]
Summit 2015 ABM Program of the Year Spotlight: Xerox EMEA is a summit from Forrester focused on Marketing, Customer Experience, and Data. See Forrester's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Forrester's website to complete registration or viewing.
What you'll learn
- Supported by leadership and supported with additional resources (personnel focus, program dollars)
- Close alignment among marketing, sales and the country GMs
- Trained marketers on ABM, establishing consistent process and terminology across different territories
- Utilized standardized templates for status updates and account plans, and used internal knowledge portal for document sharing
- Established a governance process holding each country manager accountable for strategic account plan execution and facilitating executional best-practice sharing across regions
Topics covered
Frequently asked questions
Who is hosting Summit 2015 ABM Program of the Year Spotlight: Xerox EMEA?
Summit 2015 ABM Program of the Year Spotlight: Xerox EMEA is hosted by Forrester.
When is Summit 2015 ABM Program of the Year Spotlight: Xerox EMEA?
See the official event page for Summit 2015 ABM Program of the Year Spotlight: Xerox EMEA's confirmed availability and schedule details.
Where does registration take place?
Registration or viewing is completed on Forrester's website.
What format is this event?
This is an online summit.
Which topics does this event cover?
The event covers Marketing, Customer Experience, and Data.
