Summit 2014 Highlights: The State of B2B Customer Experience
About this event
To dramatize the circus-like state of customer experience management at many B2B organizations, Megan Heuer and Jay Gaines of SiriusDecisions came out hula-hooping and juggling (respectively) at Summit 2014 in Orlando. Most B2B leaders acknowledge that customer experience is important – but many are unsure how to develop the right programs and initiatives to make […]
Summit 2014 Highlights: The State of B2B Customer Experience is a summit from Forrester focused on Customer Experience. See Forrester's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Forrester's website to complete registration or viewing.
What you'll learn
- Sixty-four percent of B2B companies have a customer experience function, and 54 percent of those companies plan to grow more than 10 percent this year
- Of those high-growth companies, 82 percent have a CCO, and 74 percent of that group makes the CCO accountable for revenue growth from existing customers
- For high-growth companies with a customer experience function, 66 percent reported that the investment in customer experience is contributing to higher customer response rates, and 55 percent reported that it is impacting revenue growth
- Even when companies have a customer experience function, they don’t always optimize its role and impact. For example, 75 percent of companies with a customer experience function are not seeing greater customer advocacy or references.
Topics covered
Frequently asked questions
Who is hosting Summit 2014 Highlights: The State of B2B Customer Experience?
Summit 2014 Highlights: The State of B2B Customer Experience is hosted by Forrester.
When is Summit 2014 Highlights: The State of B2B Customer Experience?
See the official event page for Summit 2014 Highlights: The State of B2B Customer Experience's confirmed availability and schedule details.
Where does registration take place?
Registration or viewing is completed on Forrester's website.
What format is this event?
This is an online summit.
Which topics does this event cover?
The event covers Customer Experience.
