Summit 2014 ABM Program of the Year Spotlight: Siemens PLM Software
About this event
At the SiriusDecisions Summit 2014 in Orlando, we recognized six organizations that exemplified best-in-class account-based marketing (ABM) programs. Recipients of our inaugural ABM Program of the Year awards were (in alphabetical order) Adobe, Ariba, CSC, EMC, Oracle and Siemens PLM Software. In earlier blog posts, I highlighted why Adobe, EMC and Oracle were selected as winners and […]
Summit 2014 ABM Program of the Year Spotlight: Siemens PLM Software is a webinar from Forrester focused on SaaS and Marketing. See Forrester's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Forrester's website to complete registration or viewing.
What you'll learn
- ABM sanctioned by leadership and supported with additional resources (e.g. personnel focus, programming dollars)
- Communicated extensively throughout the organization, initially to describe ABM and how marketing could better contribute to sales, then to share pilot status and best practices, and to explore solutions to executional challenges
- Enrolled sales and marketing participants in mandatory ABM online training to build a shared foundation and commitment, and to provide a common vocabulary
- Provided standardized tools and templates and established clear accountability, which enabled teams to execute quickly
- Established interlock via joint account planning sessions with a sales lead, a marketing lead and various other cross-functional team members; each member delivered insight into the account and/or was given responsibility for delivering on the plan
Topics covered
Frequently asked questions
Who is hosting Summit 2014 ABM Program of the Year Spotlight: Siemens PLM Software?
Summit 2014 ABM Program of the Year Spotlight: Siemens PLM Software is hosted by Forrester.
When is Summit 2014 ABM Program of the Year Spotlight: Siemens PLM Software?
See the official event page for Summit 2014 ABM Program of the Year Spotlight: Siemens PLM Software's confirmed availability and schedule details.
Where does registration take place?
Registration or viewing is completed on Forrester's website.
What format is this event?
This is an online webinar.
Which topics does this event cover?
The event covers SaaS and Marketing.
