Summit 2014 ABM Program of the Year Spotlight: Oracle
About this event
During our Summit 2014 event in Orlando we recognized six organizations that exemplified best-in-class ABM programs. Today we’ll focus on Oracle. Summit 2014 ABM Program of the Year Spotlight: Oracle is an official summit listing associated with Forrester.
Visit the company-owned event page for the organizer's latest agenda, access details, availability, and registration or viewing instructions. UPCOMING provides this independent listing to help professionals discover the session.
Summit 2014 ABM Program of the Year Spotlight: Oracle is a summit from Forrester focused on SaaS. See Forrester's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Forrester's website to complete registration or viewing.
What you'll learn
- Acted on voice-of-customer data that indicated there was opportunity for improvement
- Brought a cross-functional team together to gather proper insights, develop a plan of attack and socialize internally to gain acceptance
- Developed detailed personas – identifying key areas like buyer profile, motivations, content preferences, interaction preferences and watering holes
- Mapped a comprehensive nine-stage customer lifecycle journey, looking at the buyer/user situation, Oracle’s goals and the assets that would be relevant in each stage
- Aligned content and message with buying cycle for different personas
- Piloted an approach that could be repeatable for other industries and other parts of the Oracle marketing organization
Topics covered
Frequently asked questions
Who is hosting Summit 2014 ABM Program of the Year Spotlight: Oracle?
Summit 2014 ABM Program of the Year Spotlight: Oracle is hosted by Forrester.
When is Summit 2014 ABM Program of the Year Spotlight: Oracle?
See the official event page for Summit 2014 ABM Program of the Year Spotlight: Oracle's confirmed availability and schedule details.
Where does registration take place?
Registration or viewing is completed on Forrester's website.
What format is this event?
This is an online summit.
Which topics does this event cover?
The event covers SaaS.
