Summit 2013 Highlights: Has Your Demand Waterfall Evolved?

As B2B sales and marketing professionals know, the demand creation process has changed significantly over recent years. SiriusDecisions’ rearchitected Demand Waterfall, unveiled one year ago, reflects the new reality with a more complete view of the journey that demand takes from cold to close, as well as the different points at which it originates.

Summit 2013 Highlights: Has Your Demand Waterfall Evolved? is a summit from Forrester focused on Marketing and Sales. See Forrester's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Forrester's website to complete registration or viewing.