SiriusDecisions Summit 2013, Day 1 Recap

What you'll learn

• SiriusDecisions co-founder and managing director John Neeson then highlighted changes impacting the buying process of senior-level (CXO) buyers, and how sales, marketing and product organizations should respond. His presentation was based on a recent SiriusDecisions survey of hundreds of CXO buyers and experienced B2B salespeople. - This year’s first Return on Integration (ROI) Honor was then presented. Business process management vendor Pegasystems received the award for a successful sales enablement initiative. Pegasystems’ VP of marketing David Donelan and senior VP of world wide sales Leon Treffler accepted the award and took the stage to describe the winning program.