SiriusDecisions Summit 2013, Day 1 Recap
About this event
Today SiriusDecisions kicked off its eighth annual Summit, which drew a sell-out crowd of attendees eager to focus on B2B marketing, sales and product issues and best practices, at the San Diego’s Manchester Grand Hyatt. SiriusDecisions Summit 2013, Day 1 Recap is an official summit listing associated with Forrester.
Visit the company-owned event page for the organizer's latest agenda, access details, availability, and registration or viewing instructions. UPCOMING provides this independent listing to help professionals discover the session.
What you'll learn
- SiriusDecisions co-founder and managing director John Neeson then highlighted changes impacting the buying process of senior-level (CXO) buyers, and how sales, marketing and product organizations should respond. His presentation was based on a recent SiriusDecisions survey of hundreds of CXO buyers and experienced B2B salespeople.
- This year’s first Return on Integration (ROI) Honor was then presented. Business process management vendor Pegasystems received the award for a successful sales enablement initiative. Pegasystems’ VP of marketing David Donelan and senior VP of world wide sales Leon Treffler accepted the award and took the stage to describe the winning program.
Topics covered
Frequently asked questions
Who is hosting SiriusDecisions Summit 2013, Day 1 Recap?
SiriusDecisions Summit 2013, Day 1 Recap is hosted by Forrester.
When is SiriusDecisions Summit 2013, Day 1 Recap?
See the official event page for SiriusDecisions Summit 2013, Day 1 Recap's confirmed availability and schedule details.
Where does registration take place?
Registration or viewing is completed on Forrester's website.
What format is this event?
This is an online summit.
Which topics does this event cover?
The event covers Marketing and Sales.
