Webinar
Highlights, Day 1, ANA Media Leadership Conference
See source for availabilityWebinar · Online
About this event
This year, the Association of National Advertisers is focusing on some really big issues facing the media business. ANA President Bob Liodice's keynote framed them: Measurement: Better measurement can help marketers make better decisions, and it is time for the industry to convene a central body to guide the measurement discussion. Piracy, fraud, and viewability: […]
Highlights, Day 1, ANA Media Leadership Conference is a webinar from Forrester focused on Data. See Forrester's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Forrester's website to complete registration or viewing.
What you'll learn
- Measurement: Better measurement can help marketers make better decisions, and it is time for the industry to convene a central body to guide the measurement discussion. - Piracy, fraud, and viewability: These issues have led to the erosion of the value of digital media. Marketers, agencies, and publishers must take notice and address these problems. - Media transparency: ANA members have told the organization of their concerns about agency trading desks, rebates from media companies to agencies, and programmatic buying. The question is: are agencies and media companies hiding information from marketers, or is this just representative of the new media environment we are living in?
