Summit
EMEA Summit 2015 – Program of the Year Winner: Symantec
See source for availabilitySummit · Online
About this event
Have you ever been slow to react when your competition made a major new product introduction? Or, perhaps there was an acquisition announced in your marketplace – and yet it took you weeks to agree on what you should do and then mobilize resources and execute? Although becoming agile has emerged as a common desire […]
EMEA Summit 2015 – Program of the Year Winner: Symantec is a summit from Forrester focused on Data. See Forrester's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Forrester's website to complete registration or viewing.
What you'll learn
- The flag corresponding to a market-triggered event is assigned to a relevant market segment, and the segment lead is notified. - The segment lead makes a “go/no-go” decision to determine if Symantec will run a full AMI process for the alert. - If the decision is to go ahead, the segment lead notifies the quadrant leads and asks them to determine their individual score for their assigned quadrant and be ready to discuss within 24 hours. - The quadrant leads schedules the AMI call/meeting to bring together the quadrant leads and the VP of marketing in EMEA. As mentioned, that meeting takes place within 24 hours. - At the AMI meeting, individual scores and the reasoning behind are discussed, and the group determines a final (total) AMI score. - Based on the total AMI score, a set of predetermined actions and investment is agreed upon so that the group wastes no time defining the desired integrated response and instead, Symantec can focus on execution. - The segment leads has the responsibility to execute Symantec’s pre-agreed response to the market place.
