Summit
EMEA Summit 2014, Day One: Transformation In Action
See source for availabilitySummit · Online
About this event
The SiriusDecisions’ EMEA Summit, which kicked off at the London Park Lane Hilton today, is the premier B2B conference, attracting the best and the brightest in B2B sales, marketing and product from across Europe. Today’s highlights included: Tony Jaros gave the welcome address. This year’s Summit theme –“Transforming Sales, Marketing and Product” through alignment – […]
EMEA Summit 2014, Day One: Transformation In Action is a summit from Forrester focused on Marketing, Sales, and HR. See Forrester's website for confirmed availability and schedule details. UPCOMING provides an independent event listing and directs attendees to Forrester's website to complete registration or viewing.
What you'll learn
- Tony Jaros gave the welcome address . This year’s Summit theme –“Transforming Sales, Marketing and Product” through alignment – is essential to powering B2B top- and bottom-line growth. Tony invited attendees to soak up the latest research insights, share best practices, learn from guest speakers, and network with peers and sponsors. - Summit offers an outstanding opportunity for all attendees to network and learn from the experiences of the wider B2B community. The rest of the morning was dedicated to our valuable sponsors, who invited their own clients to provide case studies highlighting the benefits they gained from using their solutions and services. - Next up was Marisa Kopec , who presented The SiriusDecisions Messaging Nautilus , a new methodology to ensure key message alignment across sales, marketing and product and develop a consistent, organization-wide, audience-centric approach to B2B messaging. For more information, click here . - After a long day of learning and networking, delegates continued the dialogue over cocktails and dinner before having an early night in preparation for day two of Summit tomorrow!
