Building an Agentic GTM Engine Workshop - Round 2
About this event
This is our second working session for B2B technology CMOs and VPs of Marketing who want a clear view of what agentic GTM can and cannot do. Over the past year, I built an agentic GTM engine at Metadata. AI agents run outbound email, LinkedIn outreach, paid advertising, ABM landing pages and corporate gifting from end to end.
I built it to find out where automation genuinely improves the motion, where human judgement still matters, and where the system simply fails. What we will cover How outbound email and LinkedIn agents research accounts, write messages, sequence activity and hand work back to people. How paid advertising agents create, launch and adjust campaigns, including the controls I would not automate.
How we generate ABM landing pages and connect them to account, campaign and in
What you'll learn
- How outbound email and LinkedIn agents research accounts, write messages, sequence activity and hand work back to people.
- How paid advertising agents create, launch and adjust campaigns, including the controls I would not automate.
- How we generate ABM landing pages and connect them to account, campaign and intent data.
- How corporate gifting fits into the same motion, from trigger to fulfilment and follow-up.
- How the orchestration layer joins the channels, including the specific APIs and language models, the numbers we track, what worked and what did not.
Topics covered
Frequently asked questions
Who is hosting Building an Agentic GTM Engine Workshop - Round 2?
Building an Agentic GTM Engine Workshop - Round 2 is hosted by Personal.
When is Building an Agentic GTM Engine Workshop - Round 2?
Building an Agentic GTM Engine Workshop - Round 2 is scheduled for Tuesday, November 17, 2026.
Where does registration take place?
Registration or viewing is completed on Personal's website.
What format is this event?
This is an online virtual.
Which topics does this event cover?
The event covers AI and Marketing.
