The State of AI Search in 2026

AI-powered search experiences like Google’s AI Overviews, AI Mode, and ChatGPT Search are changing how customers discover businesses online. As AI increasingly summarizes, filters, and answers questions directly, traditional signals like rankings and clicks are becoming less reliable. For business leaders, this creates a new challenge.

In this webinar, Ben Fisher, a leading authority on local search and Google Business Profiles, and Greg Sterling, a long-time search industry analyst, break down how AI search works today, what has already changed, and how businesses should think about visibility and performance in 2026.