Act-On Software Launches Seamless, First-of-its-Kind Zoom Webinar Integration

What you'll learn

• Automated workflows. Marketers can automatically pull contact lists and send invites, as well as track invite opens, click-through rates, registrations and attendance. This set-it-and-forget-it visibility into webinar campaigns allows marketers to score behaviors like never before.
• Integrated marketing campaigns. Marketers increasingly view webinars as essential to any successful marketing strategy and want to see their marketing automation platform work holistically with their webinar solution. Act-On’s Zoom webinars integration ensures marketers can create, execute, and measure complete marketing campaigns.